[Title of Project/Campaign Here]

Written by [your name]

Executive Summary:

Following the research and reviewing personas we have narrowed down the opportunities to build on the market efforts around [ Enter personas and research findings here]

Tactically, much of this information is valuable as we review messaging, video content, and digital marketing experience for marketing channels including social, web, and print.

The following document will help guide the next steps across the marketing functions and provide consolidated feedback for the team to review—more in-depth recordings can be found [add your zoom recordings or spiki.ai note taker links here of how the team got to this project]

Goals [customize this for your project]:

• Drive more [enter metric for your brand here: installs, downloads, sign-ups, website visitors, followers etc]
• Complete the project with stakeholders over the next 60-90 days
• Optimize and a/b test the website based on user feedback

Ai Summarized Feedback from ICP:

Stakeholder #1:

Here are the action items from the transcripts of meeting with ICP:

1. Topic/Note: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
2. Topic/Note: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
3. Topic/Note: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Stakeholder #2: