This was designed for personal brand in mind but principles can be used across industries and settings.

• [ ] Planning
  • [ ] When creating make sure it is a Search Post (ai feature will increase) and Trend Post
    • [ ] For search ask ai [top videos for [niche/product/service] and learn the hooks. Rework with AI.
  • [ ] Five Competitors/Inspo Accounts: Use for information plus insert names in the below tool
    • [ ] Confirm good and bad hashtags: https://metahashtags.com/
      • [ ] Pick 5-6 with high use
• [ ] Shooting Best Practices
  • [ ] Shoot a random B-roll of you doing things for use later. Having a coffee, reading a book, an activity you are known for, working on the computer. Make sure to add in an action and movement to keep active.
  • [ ] Multiple angles and views - Change every 3 seconds is encouraged by brands
  • [ ] Look at trending audio and apply or save it for later to reel
  • [ ] Product Shoots: Showcase in use, the actual product packaging, in a lifestyle setting. Don’t worry about talking during this as clear voiceovers after will allow you to use the video across many platforms and tools. i.e. amazon influencer, Shopify collabs, Instagram, TikTok, etc.
• [ ] Posting Best Practices
  • [ ] Post at ideal times like 7-9 pm or when your audience is engaged (schedule)
  • [ ] Add the brand as a contributor and tag them (some don’t allow contributor tags)
  • [ ] Mention @ brand or product in the description
  • [ ] Use the 5-6 hashtags as mentioned about
  • [ ] Reels: Share to story and @ brand
    • [ ] Add affiliate link if applicable
    • [ ] Add Promo code on the affiliatey but you link if applicable

<aside> 💡 Need help with your social media strategies or posting? Visit, www.chasingcreative.io to learn how we can help. Or follow us on Instagram for tips and tricks.

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